Add AI-powered growth services to your business. Without building a team.
SEQUIANT partners with agencies, consultants and technology companies to deliver AI automation, AI consultancy, AI training, lead generation and digital marketing under their own brand or ours. You keep the client. We deliver the work. Both of us grow.
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At a glance
- Program
- SEQUIANT Partner Program
- Run by
- SEQUIANT Private Limited, Gurugram, Haryana, India
- Partner models
- White-label, delivery, referral, reseller, strategic alliance
- Services available
- 12 services and 2 software products
- Referral commission
- 10% to 15% of net fees on services, 20% recurring on software for 12 months
- White-label partner discount
- 15% to 25% off SEQUIANT's rate card, by tier
- Cost to join
- Free
- Markets served
- India, Middle East, Asia-Pacific, Europe, North America
- Typical go-live
- 7 to 14 days after the audit
What is the SEQUIANT Partner Program?
The SEQUIANT Partner Program lets agencies, consultants, software companies and independent professionals offer SEQUIANT's AI and growth services to their own clients. Partners either resell the work under their own brand, bring us clients for a commission, or work with us on joint projects.
Most service businesses reach the same point: a client needs something they don't offer. Instead of declining the work or handing the client to a competitor, a partner brings in SEQUIANT's specialists and keeps the client, the relationship and the revenue.
- Expand your offering without hiring or training
- Earn more per client by cross-selling services they already need
- Protect your relationships with one trusted point of contact
- Scale without overhead and take on bigger projects
Who can become a SEQUIANT partner?
Businesses and professionals that already serve clients who could use our services:
- Digital marketing and creative agenciesAdd AI automation, CRM and chatbots to retainers
- Web and software development companiesAdd lead generation and growth systems
- Business and management consultantsGive clients an implementation partner
- IT services and SaaS companiesBundle automation and lead conversion with your product
- HR, recruitment and staffing firmsAdd HR technology and hiring automation
- Training institutes and corporate learning providersAdd AI training and consultancy
- Freelancers and independent professionalsTake on larger projects with a delivery team behind you
- Business networks and communitiesEarn from introductions you already make
Which partnership model should you choose?
Choose white-label or delivery if you want to sell SEQUIANT's work at your own price, referral if you want a commission for introductions, reseller for our software, and a strategic alliance for joint packages.
| Model | How it works | You earn | Best for |
|---|---|---|---|
| White-Label | We deliver under your brand. Your client sees your name only. | Your margin: resell at your price, buy at partner rate | Agencies that want to widen their menu |
| Delivery | You sell and own the scope. We execute specific services. | Your margin, same partner rate | Agencies with more demand than capacity |
| Referral | You introduce a client. We pitch, close and deliver. | 10% to 15% commission | Consultants, advisors, networks |
| Reseller / Technology | You resell or integrate SEQUIANT CRM and SEQUIANT HRMS. | 20% recurring for 12 months | IT firms, integrators |
| Strategic Alliance | We build joint packages and go to market together. | Agreed revenue share | Companies with complementary services |
Which services can partners offer?
Partners can offer any of SEQUIANT's 12 services and 2 software products:
| Service | What clients get |
|---|---|
| ✓ AI & Automation Systems | Workflow automation that removes manual work |
| ✓ Lead Generation & Sales | Systems that capture, qualify and convert leads |
| ✓ Digital Marketing Systems | Performance ads, SEO, AEO and GEO |
| ✓ AI Chatbots & Voice Assistants | 24/7 AI agents for enquiries and bookings |
| ✓ AI ConsultancyNew | AI strategy, use-case selection and implementation roadmaps |
| ✓ AI TrainingNew | Hands-on AI training for teams and leaders |
| ✓ Branding & Positioning | Brand architecture and premium positioning |
| ✓ Marketing Strategy & Consulting | Growth strategy and planning |
| ✓ Technology & Product Development | Custom software and integrations |
| ✓ Data Analytics & Optimisation | Reporting and conversion improvement |
| ✓ AI Video Production | AI-powered marketing and sales video |
| ✓ HR Consultancy Services | HR advisory and hiring process design |
| ✓ SEQUIANT CRM | AI-powered CRM and pipeline automation |
| ✓ SEQUIANT HRMS | Recruitment, onboarding, payroll and compliance |
How does the partner program work?
You apply, we align on the model and tier, you get enabled with a partner kit, then you register deals and we deliver. Results are reviewed together every quarter.
- 01
Apply
Submit the short partner form or book a call. Tell us about your business and clients.
- 02
Align
We review fit, agree the model and tier, and sign the Partner Agreement and NDA.
- 03
Enable
You get a partner onboarding kit: service decks, rate card, proposal templates, brand guidelines and a named partner manager. Your team completes a short product and process briefing.
- 04
Register and sell
Register each opportunity (deal registration). We join your calls as your specialist when needed.
- 05
Deliver and grow
We deliver to the agreed scope and report on schedule. We review results together every quarter.
What partner tiers does SEQUIANT offer?
There are four tiers: Registered, Silver, Gold and Platinum. Tiers depend on net partner revenue in 12 months (₹10 lakh, ₹30 lakh and ₹75 lakh), and each step up raises commission, discounts and support.
| Registered | Silver | Gold | Platinum | |
|---|---|---|---|---|
| Qualification | Approved partner | ₹10 lakh net partner revenue in 12 months | ₹30 lakh | ₹75 lakh |
| Referral commission (services) | 10% | 10% | 12% | 15% |
| Software commission (CRM / HRMS) | 20% recurring, 12 months | 20% | 20% | 20% |
| White-label rate discount | 15% | 15% | 20% | 25% |
| Partner manager | Shared | Named | Named | Named + quarterly strategy review |
| Sales support on client calls | On request | Yes | Priority | Priority |
| White-label reporting | Yes | Yes | Yes | Yes + custom dashboards |
| Partner directory listing | Basic | Featured | Featured | Top placement |
| Co-marketing | Logo use | Joint post | Joint webinar | Joint case study + campaign |
| Lead sharing from SEQUIANT enquiries | No | No | Selected regions | Priority |
| Training and certification | Self-serve | Included | Included | Included + team workshop |
Net partner revenue means fees actually collected, excluding taxes, pass-through ad spend and third-party costs.
What benefits do partners get?
Every partner gets published rates, deal registration with 90-day lead protection, sales support, white-label reporting, training and co-marketing.
- Published commissions and rates in writing
- Deal registration with 90-day lead protection
- Sales and solutioning support on client calls
- White-label reports in your branding
- Onboarding kit and training for your sales and delivery team
- Partner directory listing and the SEQUIANT Partner badge
- Co-marketing (joint content, webinars, case studies)
- Early access to new services and tools
- Quarterly business reviews at Gold and Platinum
How much do SEQUIANT partners earn?
Referral partners earn 10% of net fees on services for 12 months (12% at Gold, 15% at Platinum) and 20% recurring on software for 12 months, paid within 30 days of the client's payment.
| Item | Term |
|---|---|
| Services commission (referral) | 10% of net fees collected, for 12 months from the client's first payment. 12% at Gold, 15% at Platinum |
| Software commission | 20% of net subscription fees collected, recurring for 12 months |
| Eligible revenue | Fees collected from the referred client, excluding GST and other taxes, ad spend, third-party and licence costs, and refunds |
| Payment timing | Within 30 days after we receive the client's payment, paid in the monthly cycle |
| Minimum payout | ₹5,000. Smaller amounts roll over |
| Currency | INR for Indian partners. USD or INR for international partners, subject to applicable law |
| Taxes | TDS and GST apply as per Indian law. Partners provide a valid invoice and tax details |
| Refunds and cancellations | Commission is reversed in proportion to any refund or credit note |
| Lead protection | 90 days from registration, if we accept the registration |
| Reporting | Monthly statement of registered deals, collections and commission |
White-label and delivery partners do not earn a commission. They buy at the partner rate and set their own price to the client.
What are SEQUIANT's partner commitments?
We protect your clients, your data and your margins in writing:
- We do not solicit your clients while the agreement is in force
- Confidentiality is covered by an NDA before any client data is shared
- Documented delivery process with quality checks before handover
- Written scope, milestones and revision terms for every project
- Clear payment terms, no surprise deductions
- Data protection under the Digital Personal Data Protection Act, 2023, and a data processing agreement where other laws apply
What do we look for in a partner?
We look for established businesses with clients who need AI and growth services, and a commitment to honest marketing.
- A registered business or established independent practice
- Existing clients who could benefit from our services
- Professional conduct and honest marketing (no guaranteed-result claims)
- Willingness to work together long term
- Compliance with applicable laws, including advertising, data protection and anti-bribery rules
Frequently asked questions
What is a white-label partnership?
We deliver services that you sell under your own brand. Your client sees your name on every deliverable and report. We work behind the scenes and never contact your client.
How much commission does SEQUIANT pay referral partners?
Referral partners earn 10% of net fees collected on services for 12 months, rising to 12% at Gold and 15% at Platinum. Software referrals earn 20% recurring for 12 months.
Does it cost anything to join?
No. Joining the SEQUIANT Partner Program is free. You pay only for services you order as a white-label or delivery partner.
Will SEQUIANT contact my clients directly?
No. We follow a non-solicitation policy for the full term of the agreement. Your clients remain yours.
How does deal registration work?
You submit the prospect's details through the partner form. If we accept it, the lead is protected for 90 days. Leads already in SEQUIANT's pipeline are not eligible.
How long do partners earn commission?
Commission is paid for 12 months from the client's first payment, as long as the client keeps paying and the agreement is active for that deal.
Who is responsible for delivery and support?
SEQUIANT delivers to the agreed scope. You get a named contact for updates and revision requests.
Can we partner if we offer similar services?
Yes. Many agencies partner for capacity, specialist skills or services they don't want to build a team for.
Which law governs the Partner Agreement?
Indian law. Disputes go to arbitration seated in Gurugram, Haryana, under the Arbitration and Conciliation Act, 1996. Full terms are on the Partner Program Terms page.
Can partners outside India join?
Yes. We serve partners in the Middle East, Asia-Pacific, Europe and North America. Tax and payment mechanics follow the agreement.
How do I apply?
Submit the partner form or book a call. We respond within 2 business days.
Where does SEQUIANT have partners?
SEQUIANT works with partners across India, the Middle East, Asia-Pacific, Europe and North America. Choose your market:
Partner application form
It takes about two minutes. Prefer a dedicated page? Open the application page.
Ready to offer more to your clients?
Apply in two minutes. We will review your application and book an alignment call within 2 business days.
Prefer to talk? Call +91-9667525760 or email info@sequiant.com.
02-007, 2nd Floor, Emaar The Palm Square, Sector 66, Badshahpur, Gurugram, Haryana 122101, India
+91-9667525760 · info@sequiant.com · WhatsApp
GSTIN: 06ABSCS8074N1ZB · CIN: U63990HR2026PTC141983
Partner Program Terms · Program guide